How to Make a Career in Internet Marketing
Business is moving deeper and deeper into the Internet. With it, there is an urgent need for specialized specialists who can promote a product on the Internet and work with a certain audience. Therefore, today Internet marketing is a sought-after and highly-paid profession.
An internet marketer is a specialist who promotes a company’s goods and services. An internet marketer is a specialist engaged in strategic planning to promote a company, product, or service, work with the target audience using marketing tools to attract new customers, and retain existing ones.
Features of the profession
The specialists develop a comprehensive strategy, explore the market, and help increase sales of the company’s goods and services. This job is for people who can analyze and draw conclusions, defend their opinion, be result-oriented, and ready to learn new information constantly. The marketers are responsible for bringing the product to market. Their responsibilities include developing a positioning concept, researching the market and competitors’ products, and analyzing the target audience. To perform all these tasks, marketers need to have an analytical mindset. At the same time, marketers must be able to think creatively and develop concepts that will help to distinguish the product from others. As a rule, the marketers do not deal with all the tasks on their own
but coordinate several employees’ actions, the number of which depends on the company.
Responsibilities include a wide group of functions to promote the company on the Internet:
- Development of promotion strategies.
- Management of the content and promotion of the company.
- Market research.
- Monitoring the effectiveness of advertising.
- Organization of mailing lists.
- Setting up contextual advertising.
- Targeted advertising in social networks.
Advantages and disadvantages of the profession
- Decent income.
- High demand.
- Interesting creative profession.
- Promising career prospects.
- Vast employment opportunities.
- Great responsibility to company executives.
- Low level of income at the start.
- Heavy workload.
- The need to constantly learn.
How to become a specialist?
To become a marketer, you need an education that will allow you to gain knowledge on promoting goods and services on the Internet. You can consider attending university/college or courses. Some people prefer self-learning: you can download some online courses (paid or free) and study at home if you are motivated enough.
How to find a job offer?
There are many options where a novice in marketing can find a job. First, if you already know that there are marketing companies in your city, you can visit their websites and apply directly on the company’s career page. Second, check out the best job search websites like Jooble, Indeed, etc. For example, on Jooble, you’ll find more than 235,000 open job offers in internet marketing. Lastly, create an account on LinkedIn, and use this social network to search for a job.