There are many tricks on how to make your press release stand out, and a matching quote is one of the most essential elements of your work. The goal of using quotes is to encourage the brainstorming process and let your future reader enjoy the needed emotions. When you have big news to share in your press release, you have to present them accordingly. However, many people face certain difficulties crafting perfect quotes, which fit the subject and the rest of the content. The problem is that you try to use a single quote to convey too many things at the same time: the enormous excitement of your news, the emotional impact upon your future reader and the target audience, your personal opinion on the topic of discussion in the press release. We are going to see why many public relation specialists face problems picking up the correct quote and how to avoid a big failure. Let’s be honest and admit that readers do not pay so much of their attention to press release quotes as they all sound alike and dry.
A New Approach To Write Press Release Quotes
If you want to be a successful public relation expert, you should never stop learning and polishing your professional skills. It is true for crafting quotes for press releases too. If you know how to use this tool, you will be able to improve your entire story. The trick is to stop thinking about your press release content and focus on your readers. Just try to imagine what people expect to hear and what feelings you would like to create at the end of reading your press release.
How To Start the Process?
The power of quotes is huge. That is why you should revise them with the maximum of your attention. Below, you will find some handy tips from the top expert Anna Wylie in the public relations industry. Here is what the gurus of PR say:
Write a short and punchy quote. Most readers have no time and mood to read way too long sentences. The strongest quotes are formed in a single sentence. It is enough to spread the message. Short quotes are those, which feature the most powerful words.
Use a single quote in your press release. Every public relations expert knows that a single quote is enough. Multiple quotes can make your content messy and over-packed to be easily comprehended by your readers. An engaging quote can transform your release enormously.
Make sure you know at least a bit of information about your target audience. It is essential for choosing the proper language and quotes. People hate machine-generated quotes, so never add them to your content. Think about your readers and the way you would like to impact them. Your quote should focus not on your and your leadership, but on the end-users.
Do not be shy to express your creativity while writing the content for your next press release. Formal claims should be avoided by all means. It is an excellent idea to use analogies/metaphors to build deeper connections with the audience.
It is strongly recommended using humor and funny wordplays. Such quotes have all the chances to be read and grab your reader’s attention.
Final Thoughts
Your press release contains the information the industry needs. You have to be serious while delivering facts to the public. However, you can play with the way you offer your news. Breaking through modern news is very challenging. The ability to play with your content is the only way to get people’s attention. By listening to the tips of PR experts, such as Ann Wylie, you will benefit a lot and will find your own approach to people.
